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Our Social Media Quickstarter is a great resource to help you get started.Īfter you have a good working knowledge, you need to decide which platforms will work best for your business. First, you need to educate yourself on everything there is about social. You just want to make sure your listings are updated. Be sure to claim your business today! You must also be socialĪs a small business, one of the best tools you have in your back pocket is the ability to grow your business on social platforms. Other places you can become visible include sites like Google Business Profile, Yelp, Foursquare, Yellow Pages, etc. According to Gravitate Online, a sample of over 8 million clicks shows that over 94 percent of users clicked on a first-page result and less than 6 percent actually clicked to the second page and selected a result displayed there. The higher your website ranks in the search results the better.
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These include improving your search engine rankings, creating great content that people want to link to, and curating content. Make sure your website is mobile-responsive.Īside from having a mobile-friendly website, there are a few other things you can do on your own to improve your visibility and online presence.
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And according to Google and Nielsen, 73 percent of mobile searches trigger additional action and conversion while 55 percent of purchase-related conversions occur within one hour of an initial mobile search. First, you must be visibleĪ business that maintains a website is more likely to receive traffic just by simply being there. Your customers are online and you should be too. According to Google, 97 percent of consumers search for local businesses online. How much time do your customers actually spend online these days?